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Unilever dropping ‘whitening’ products and ‘Fair & Lovely’ brand names—but is it enough?

25 Jun 2020

The CPG giant is removing the words fair/fairness, white/whitening, and light/lightening from its products’ packs and communication.

Unilever announced that it is evolving its products and marketing to represent a more evolved vision of beauty, and the first steps are removing the words fair/fairness, white/whitening, and light/lightening from its products’ packs and communication, and changing the name of its Fair & Lovely brand name.


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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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