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What are brands thinking as they hype normalcy while pandemic numbers spike?

26 Jun 2020

Budweiser, McDonald’s, Jeep, and more are teasing us with the rewards of reopening. It risks being a huge mistake.

Advertising has always been a bit like a trick mirror, reflecting back our culture to us in a way that can—in the right light—appear totally realistic.

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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