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Bike racing goes virtual. Will it captivate cycling’s 1 billion fans?

29 Jun 2020

Zwift, a platform for racing bikes from the comfort of your home, has taken off amid the coronavirus pandemic and is even powering this year’s virtual Tour de France. Next stop? The Olympics.

A friend wants to go for a ride. He has been cycling forever, and I’ve taken the last 20 years off, so he chooses the trail—a 2,000-foot climb up a small mountain. Moments after agreeing, I realize this is a terrible mistake.

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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