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Exclusive: Change.org to dedicate $6 million toward racial justice efforts

29 Jun 2020

After withering criticism for soliciting donations on its petition for justice for George Floyd, the company is announcing new policies on what it does with its donations.

The Change.org petitions calling for justice for George Floyd and Breonna Taylor are two of the biggest in the company’s history, “magnitudes” larger than anything the site has seen before, says acting CEO Nick Allardice, and not just in terms of signatures. After adding their names and seeing a prompt to “chip in,” many signees also contributed money—though what exactly they were “chipping in” for was left somewhat vague. The company’s revenue model (despite having “.org” in its name, the company is for-profit) involves taking donations when people sign, but the windfall these petitions generated is an order of magnitude larger than usual: In the end, the company netted $10 million in donations from the two petitions, and while it dedicated some of that money to promoting the petitions themselves, critics—including former staffers—demanded that the company not profit off the deaths of Floyd and Taylor.


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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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