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Lululemon buying Mirror could be the beginning of a new era for activewear and fitness content

29 Jun 2020

It could be the beginning of many more acquisitions in the worlds of activewear and fitness content.

It’s a match made in fitness heaven: Activewear giant Lululemon has just dropped $500,000 on Mirror, a startup whose devices allow you to stream fitness classes. We can soon expect a lot of overlap between the brands. Mirror will start appearing in Lululemon stores, and Mirror fitness instructors will soon be clad in Lululemon gear (and may even be Lululemon ambassadors).

Read the full article here.
This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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