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Lululemon buying Mirror could be the beginning of a new era for activewear and fitness content

29 Jun 2020

It could be the beginning of many more acquisitions in the worlds of activewear and fitness content.

It’s a match made in fitness heaven: Activewear giant Lululemon has just dropped $500,000 on Mirror, a startup whose devices allow you to stream fitness classes. We can soon expect a lot of overlap between the brands. Mirror will start appearing in Lululemon stores, and Mirror fitness instructors will soon be clad in Lululemon gear (and may even be Lululemon ambassadors).


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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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