Welcome to the top 5 creative brand ideas you need to know about right now.
In a refreshing change of pace, a clever candy campaign that’s just about candy. Starburst came out with Swirlers, its first “vertically-shaped” candy. So to promote it, it created silly ads best viewed in the vertical format. DDB Chicago conceived the idea, directed by Smuggler’s Guy Shelmerdine.
As states come out of full lockdown, it’s important that citizens still continue to wear their masks, yet perhaps the sincere safety messages are getting a bit stale at this point. So Ogilvy Health turned to humor in this comedic film starring a Jason Voorhees-like character who scares away passersby—but not for the reason you think.
With summer upon us, people might be getting a big lax about social distancing precautions. But Dos Equis tried to do its part by creating a product to ensure that BBQ-ers and picnickers stay safely separated. With agency Fast Horse, it made a “Seis-Foot Cooler” to ensure that people remain six feet apart from each other. Unfortunately, the idea was so popular that the contest for the limited-edition product ended almost immediately after it began, with consumers claiming all the coolers in about three minutes.
Hennessy is supporting Black, LatinX and Asian-American-owned businesses devastated during the pandemic with the Unifinished Business fund. It will provide funding to organizations dedicated to ensuring that such communities, who have been the most hard-hit during the coronavirus crisis, will get the aid they need. Droga5 helped develop the idea and also was behind this documentary film supporting it, directed by Haley Anderson.
Twitter has seen a flurry of activity around Black Lives Matter in recent weeks—in fact, the most since the hashtag was first introduced in 2013. To help magnify those voices even more, it turned some of those tweets into a massive outdoor campaign spanning across major cities in the U.S. The campaign kicked off on Juneteenth and has been continuing across the country.
That's it for the Top 5. Make sure to check out more of the best in brand creativity at Adage.com/Creativity.
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This content was originally published by Ann-Christine Diaz, Max Sternlicht. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Ann-Christine Diaz, Max Sternlicht