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Your business can’t beat Amazon—but there’s still a way to coexist

30 Jun 2020

A serial entrepreneur explains how she learned to live with Amazon by throwing out the old playbook.

Amazon took all the friction out of retail, and then some. It used to be that if you wanted to buy something, you had to get up from your chair, walk out your door, go find it, buy it, and then bring it back home. These days, you don’t even have to stand up, and the thing you want will be at your door a day or two later.

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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