Read the full article here.
This content was originally published by MarketWatch.com - Top Stories. Original publishers retain all rights. It appears here for a limited time before automated archiving. By MarketWatch.com - Top Stories
Boycotting Facebook Inc. may be more cost-effective in elevating brand names and appealing to socially-conscious consumers for advertisers who were already looking to shave millions in ad spending, experts told MarketWatch amid a high-profile protest of the social-media platform.