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The Facebook ad boycott could pay off for companies more than advertising on Facebook

1 Jul 2020

Boycotting Facebook Inc. may be more cost-effective in elevating brand names and appealing to socially-conscious consumers for advertisers who were already looking to shave millions in ad spending, experts told MarketWatch amid a high-profile protest of the social-media platform.


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This content was originally published by MarketWatch.com - Top Stories. Original publishers retain all rights. It appears here for a limited time before automated archiving. By MarketWatch.com - Top Stories

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