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Face masks are suffocating sales of lip products, forcing brands to refocus

6 Jul 2020

Forget the ‘lipstick effect:’ brands are relying on the ‘mask effect.’ Some are pivoting to more eye products like mascara, as well as tutorials on how to style a mask.


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This content was originally published by Adrianne Pasquarelli. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Adrianne Pasquarelli

Covid-19 – Johns Hopkins University

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