Staple Design Studio will now be called Reed Art Department and will work not only with brands such as Sprite but also on behalf of social justice causes.
Back in 1997, Jeff Staple made a T-shirt in silkscreening class during his sophomore year at Parsons School of Design in New York City. As the legend goes, he walked into a boutique wearing the shirt and unintentionally walked out with an order for 12 others like it. That triggered a cascade of events that saw him drop out of school to start Staple Design Studio, launch his own streetwear line called Staple Pigeon, and by 2001, open his first retail store in New York called Reed Space.
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