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The ‘I Love New York’ logo is iconic. It’s also worth millions of dollars to New York state

9 Jul 2020

New York state has sent cease and desist letters to hundreds of knockoffs of the famous logo, created (for free!) by the late graphic design legend Milton Glaser.

I [Thumbs Up] NY. I [Space Invade] NY. I [Wu-Tang] NY. You find phrases like these on coffee mugs, T-shirts, G-strings (yes, really). You also find them in cease and desist letters that intellectual property manager CMG Worldwide sent on behalf of the New York State Department of Economic Development to vendors of those items for violating the state’s trademark icon: I ♥ NY, designed by legendary graphic designer Milton Glaser.


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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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