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This startup sells clothes from the same factories as Alexander Wang and Prada—at a fraction of the cost

10 Jul 2020

It’s Costco but for cashmere sweaters, leather jackets, and high-end cookware.

Last year, Alexander Wang sent a model down the runway at New York Fashion Week in a leather biker jacket that cost $2,995. A startup called Italic found the same factory that Wang used and created a similar jacket—including the placement of studs, zippers, and a belted waist—that was distinct enough that it wasn’t considered cribbing the design. Italic’s price? $280.


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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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