If advertisers don’t hold their nerve, they’ll confirm all our worst assumptions about them. But they also have a chance at a bigger prize than our faith.
Over the past couple of weeks, a parade of major brands and advertisers have been pulling their ads from Facebook for at least the month of July, officially joining or unofficially siding with a boycott started by a coalition of civil rights leaders called Stop Hate for Profit. This has attracted blanket press coverage, but we hadn’t really heard from the social network itself.
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