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The cynic’s case for why brands need to double down on the Facebook ad boycott

11 Jul 2020

If advertisers don’t hold their nerve, they’ll confirm all our worst assumptions about them. But they also have a chance at a bigger prize than our faith.

Over the past couple of weeks, a parade of major brands and advertisers have been pulling their ads from Facebook for at least the month of July, officially joining or unofficially siding with a boycott started by a coalition of civil rights leaders called Stop Hate for Profit. This has attracted blanket press coverage, but we hadn’t really heard from the social network itself.


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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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