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How Ford and Disney pulled off the most audacious prime-time product launch for the new Bronco

13 Jul 2020

Three films simultaneously across three networks—ABC, ESPN, and National Geographic—was the pandemic adaptation of the carmaker’s major launch.

Back about a thousand years ago—also known as the second week of March—the Ford Motor Company’s marketing machine was just gearing up. The company was about to embark on launching its most significant new vehicle line in years, the all-new Bronco series.

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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