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LL Cool J wants his new platform to be your one-stop resource for all things classic hip-hop

14 Jul 2020

Rap legend LL Cool J has expanded his SiriusXM channel Rock the Bells into a new platform that dives even deeper into classic hip-hop.

In 2018, LL Cool J launched Rock the Bells Radio, a SiriusXM channel dedicated to all things classic hip-hop, from curated retrospectives to in-depth interviews. LL Cool J’s mission wasn’t only to spin throwback jams; he wanted to contextualize the early era of hip-hop that paved the way to the genre becoming the mainstream force it is today.

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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