Led by CEO Whitney Wolfe Herd, the dating app has a new president and board of directors and is already imagining a new wave of values-based innovations.
Just as Bumble, the dating app that allows women to swipe first, hits a milestone of 100 million users, the company is announcing a major reorganization and rebranding that will make the mission-oriented company the new overseer of its sibling dating app, Badoo. Until now, the two apps had been under the umbrella of the holding company MagicLab. But that company is being renamed Bumble after its flagship product.
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