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As back-to-school marketing begins, brands push value and stick to crayons

16 Jul 2020

Amid the virus-fueled uncertainty of how the return to school will look like this fall, marketers are delaying campaigns and pushing value.

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This content was originally published by Adrianne Pasquarelli. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Adrianne Pasquarelli

Covid-19 – Johns Hopkins University

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