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Ikea’s new ‘plant ball’ is a meatless twist on its classic Swedish meatball

17 Jul 2020

The new dish has just 4% of the carbon footprint of the original meatball, though it costs the same, and tastes almost identical.

Each year, Ikea sells more than a billion meatballs at its in-store restaurants. But the furniture company is now hoping to convince more customers to choose a plant-based version instead. In August, it will launch a new “plant ball” in European stores. U.S. stores will follow in September.

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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