The new dish has just 4% of the carbon footprint of the original meatball, though it costs the same, and tastes almost identical.
Each year, Ikea sells more than a billion meatballs at its in-store restaurants. But the furniture company is now hoping to convince more customers to choose a plant-based version instead. In August, it will launch a new “plant ball” in European stores. U.S. stores will follow in September.
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