For more than 130 years, the storied theatrical magazine had access to the ultimate captive audience. Then came the shutdowns.
When the novel coronavirus made its unwelcome Broadway debut in early March, the reaction was swift and the effect unmerciful. Fewer than two days after the first usher was known to have tested positive for COVID-19, theaters announced an unprecedented industry-wide shutdown that continues to this day, wiping out a sector of New York’s economy that generated almost $2 billion in ticket sales last season.
Read the full article here.
This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company