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Clients loved this designer’s work. Turns out, he was an AI

20 Jul 2020

A Russian design firm passed off computer-generated work as human, and it’s a peek at things to come.

His name was Nikolay Ironov, and for a year, he designed logos for influencers, restaurants, apps, and new products. As a critical member of Russian design firm Art. Lebedev Studio, his clients were happy with his work. And they should have been! Looking through Ironov’s public portfolio, the brand work is full of quirky, bold identities—with an undefinable whimsy that you might even call soul.

Read the full article here.
This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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