First they came for plastic cups. Now they’re coming for plastic bags.
In 2018, McDonald’s and Starbucks teamed up to create an eco-friendly alternative to the single-use soft drink cup. Coordinated by the investment firm Closed Loop Partners with support from the design studio Ideo, it was an unprecedented, joint effort between rivals to fix the ecological impact at the core of their business. Several of the resulting winners were piloted in stores earlier this year.
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