The company’s third-party study shows that Apple’s 30% commission set an industry standard. But it doesn’t answer bigger questions.
Ahead of Tim Cook’s testimony next week at the Senate’s antitrust hearings, Apple has commissioned a third-party study about the fees charged by various marketplaces—from Apple’s own App Store and similar download services to used-car sellers to Sotheby’s. Its overriding conclusion is that Apple’s fee of 30% (cut to 15% for subscriptions after the first 12 months) is in line with that of many other intermediaries who help sell something and collect a fee in return.
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