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Your sports merch is going beast mode as Fanatics expands beyond teams with Marshawn Lynch

22 Jul 2020

The sports apparel retail giant makes Beast Mode its first-ever deal with an individual player.

Over the last decade, Fanatics has become the dominant player in sports apparel retail, thanks to its on-demand manufacturing and agile supply chain that has seen it close e-commerce and manufacturing deals with the NFL and Nike, MLB, NBA, NHL, MLS, European soccer clubs, and the Overwatch League.

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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