23 Jul 2020

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AS A SPECIAL-OPERATIONS pilot in the American air force, Joe Shamess was used to handling some tricky situations. But the sudden arrival of the coronavirus pandemic this year meant he faced an unexpected challenge. Together with another pilot, Brian Steorts, Mr Shamess had founded Flags of Valor, a company that focused on employing veterans to make products such as flags and gifts for employee-recognition programmes. When the pandemic hit, the company quickly lost two-thirds of its revenue.

Smaller companies like Flags of Valor have been the most vulnerable to the pandemic and its economic turbulence. Most have little in the way of financial reserves and sell a limited range of products. Tom Sullivan, vice-president of small-business policy at the US Chamber of Commerce, points to data showing that 20% of small businesses (those with fewer than 500 employees) in America have closed since the virus hit. Things are worse for black-owned businesses, which often find it more difficult to get bank...


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This content was originally published by The Economist: Business. Original publishers retain all rights. It appears here for a limited time before automated archiving. By The Economist: Business

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