The Aible founder’s unsettling experience with Google’s advertising AI reveals the importance of ensuring there is human oversight of automated systems.
Algorithms that are trained to find patterns in data—commonly known as AI—have already become a transformative force in business. But a recent experience reminded me of some of the fundamental problems with AI algorithms that are trained to optimize for the wrong things—an issue that can create unforeseen consequences, especially when there is no human oversight.
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