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P&G strikes upfront ad deals directly with TV networks

28 Jul 2020

The packaged goods giant is one of a handful of marketers bypassing their agencies to commit ad dollars in this year's upfronts.

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This content was originally published by Jeanine Poggi. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Jeanine Poggi

Covid-19 – Johns Hopkins University

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