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Disney wants to help brands reach its Black and brown audience more effectively

26 Aug 2020

A new partnership with Translation aims to meet brands’ urgency to connect with culture—and more diverse consumers.

Back in April, ESPN CreativeWorks worked with agency Translation to create the most memorable ad around the insanely popular Michael Jordan doc The Last Dance. The impeccably timed creative manipulation of ’90s-era Sports Center footage was a slam dunk for State Farm.

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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