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How to plan ads for an uncertain Super Bowl: just assume it’s happening

26 Aug 2020

Super Bowl advertisers are starting to plan game-day strategies, but in the COVID-era of uncertainty many won't rely on sports juggernaut for product launches or new initiatives in 2021.


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This content was originally published by Jeanine Poggi, E.J. Schultz. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Jeanine Poggi, E.J. Schultz

Covid-19 – Johns Hopkins University

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