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Victoria’s Secret responds to viral videos claiming its bras track customers

26 Aug 2020

RFID tags, common in the fashion retail industry, are used to track and manage inventory, not people.

Victoria’s Secret has responded to a wave of videos circulating on social media claiming that the company has implanted chips inside bras to track customers. One TikTok video in June generated nearly three million hearts, and there now more than a dozen YouTube videos making this claim. Some conspiracy theorists have even referred to these trackers as “sex trafficking tags.”

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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