The fake-meat burger gets into the direct-to-consumer business.
As the pandemic changed shopping habits, Big Food started embracing direct-to-consumer sales. PepsiCo launched new websites to sell snacks and pantry items like oatmeal. In the U.K., Heinz started online sales of canned beans and spaghetti. And if you want plant-based burgers shipped to your home, you’re covered: both Impossible Foods and Beyond Meat now offer online sales.
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