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I scream, you scream, what’s up with all the celebrity ice cream?

29 Aug 2020

Tastier than a sneaker, more reliable than a fashion line, more distinctive than bottled water, ice cream may be the perfect celebrity branding collab.

The connection forged between celebrity and commercial products is as deep and intertwined as any in modern capitalism.

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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