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Selena Gomez’s new beauty brand wants you to know you don’t need makeup

31 Aug 2020

The singer-actor’s new Rare Beauty makeup line is on a mission to promote self-acceptance and support mental health.

When Selena Gomez teased the launch of her beauty line, Rare Beauty, to her 190 million Instagram followers back in February, she couldn’t have predicted how radically different the world would be when her products finally hit shelves, as they’re doing on September 3rd. The makeup line, which includes everything from foundation and concealer to creams and cleansers, will debut in more than 1,100 Sephora stores and Sephora stores inside JCPenneys, as well as on Rarebeauty.com


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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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