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New Balance stylishly declares Coco Gauff the next generation sports ad star

1 Sep 2020

The 16-year-old tennis star may have lost at the U.S. Open, but her brand game is still going strong.

Sports, unlike say, advertising, are built on the idea of unpredictable outcomes. Of course there are untold hours dedicated to talking about, and betting on, anticipated results—but ultimately you just never know.

Read the full article here.
This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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