The collection is designed to take women through all the stages of pregnancy and beyond, and it’s part of Nike’s larger effort to appeal to female athletes—even when the company itself has not always supported women.
Today, Nike debuts Nike M, a maternity collection, over a year after facing a congressional inquiry over allegations that the company discriminated against pregnant athletes. Over the past two years, the sportswear giant has walked a tricky tightrope of trying to appeal to diverse female athletes, while simultaneously facing accusations that its workplace culture and internal policies have been harmful to women. Nike has launched a sports hijab, a plus-size line, and the jerseys for the women’s World Cup soccer team. Nike M is its first collection for pregnant women.
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