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Apple’s new privacy ad has a ton of Easter eggs. Here’s what they reference

3 Sep 2020

The humorous new “Over Sharing” spot uses clever real-world scenarios to show off the invisible privacy features iPhone’s use to protect users from prying eyes.

Apple has always had a heavy focus on user privacy when it comes to its hardware and software. That focus is no more evident than in this year’s upcoming iOS 14, which packs more privacy features into the iPhone’s operating system than there’s ever been. And as privacy is increasingly becoming more of a front-line issue with your average “non-techie” user, it’s no wonder Apple has boosted its marketing efforts in recent years to show off just how much effort the company puts into protecting its users’ privacy.


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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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