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A brief history of opposition branding, a tradition as American as apple pie

4 Sep 2020

“In Your Guts, You Know He’s Nuts.”

“Keep America Great”: It’s the slogan for Trump’s 2020 reelection campaign. It’s also the domain name for a website the Biden campaign nabbed and rebranded with Trump’s policy failings.

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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