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Can sweatpants ever be high fashion? Thakoon is here to persuade you

4 Sep 2020

Thakoon pivoted from the runway to comfy basics before the pandemic. The move saved him.

When the pandemic hit in the United States, the tectonic plates of fashion shifted. With nowhere to go, Americans stopped needing new clothes for work or events, and clothing sales dropped by 79%. Instead, they opted for the comfiest clothes on the market: sweatpants, which saw an 80% spike in sales.

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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