Breaking Business News | Breaking business news AM | Breaking Business News PM

Ikea’s e-commerce was already pretty bad. During COVID-19, it absolutely fell apart

8 Sep 2020

The global furniture giant claimed to have modernized. Then COVID-19 struck.

Ikea has long known the shortcomings of its business. The world’s largest furniture manufacturer kept prices low by selling flat-packed goods out of its giant stores, all while it was slow to respond to the digital revolution of apps and e-commerce. In January, Jesper Brodin, CEO of Ikea’s parent company, Ingka Group, acknowledged as much and told Fast Company that Ikea was “investing like never before” in its digital platforms and home delivery.

Read the full article here.
This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

Covid-19 – Johns Hopkins University

Download brochure

Introduction brochure

What we do, case studies and profiles of some of our amazing team.