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Study suggests contextual ads are more cost-efficient than behavioral advertising

9 Sep 2020

A new study from GumGum sought to answer the question, and worked Dentsu Aegis and brands such as Sephora to find out.


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This content was originally published by George P. Slefo. Original publishers retain all rights. It appears here for a limited time before automated archiving. By George P. Slefo

Covid-19 – Johns Hopkins University

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