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Walmart Plus is using your family-time guilt to get you to subscribe to its Amazon Prime rival

10 Sep 2020

The Walmart Plus launch campaign isn’t about what it does, but what it allows you to do.

Last week, Walmart announced that it was launching a new subscription service called Walmart Plus that would give members such benefits as free same-day delivery, mobile scan-and-go (allowing you to scan items on your phone and check out through the app), and 5¢ savings per gallon of gas purchased at Walmart and Sam’s Club filling stations.

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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