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Why Netflix built its first global brand campaign around one of the most hated parts of its UX

10 Sep 2020

In its first-ever global campaign, the streaming giant aims to make its brand feel like more than just the place you binge.

So far this week, Netflix has announced an upcoming doc on K-pop sensations Blackpink and released a stylishly creepy trailer for the newest adaptation of Daphne du Maurier’s Rebecca, and CEO Reed Hastings launched his new book on the company’s culture of reinvention.


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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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