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You can now buy one of Japan’s most popular face masks (yes, it’s from Uniqlo)

10 Sep 2020

Uniqlo’s triple-layer AIRism face mask is wildly popular in Japan. Here’s why.

When the AIRism face mask dropped in mid-June in Japan, the retailer experienced winding lines of patrons queuing up to buy it. In fact, the launch was so anticipated that Uniqlo’s website crashed due to the high demand. The hype surrounding it was like that of a Yeezy sneaker launch or a chance to score tickets to Hamilton in 2017.


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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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