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This is the most important quality for entrepreneurs, says How I Built This’s Guy Raz

15 Sep 2020

In his new book, out this week, the popular NPR podcast host explains one very simple rule to creating a company that lasts.

Starting a business is hard. Growing a business is harder. Sustaining that business for a long time, at or above the standards you set for it at the beginning, for many founders seems hardest of all. That’s mostly because it requires so much buy-in—on the mission, on values, on identity, on dozens of constantly changing things—from every employee who walks through your doors every day as they come to work. Inspiring your employees to exhibit that kind of unity can be incredibly difficult—not because of their lack of interest, but because of your lack of time and know-how. 

Read the full article here.
This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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