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How Middle East and Africa retailers can accelerate e-commerce: Imperatives for now and the next normal

14 Oct 2020

To offset the impacts of the COVID-19 crisis, retailers in the Middle East and Africa must act in three key ways: sustain, adapt, and build.


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This content was originally published by McKinsey Insights & Publications. Original publishers retain all rights. It appears here for a limited time before automated archiving. By McKinsey Insights & Publications

Covid-19 – Johns Hopkins University

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