Breaking Business News | Breaking business news AM | Breaking Business News PM

Ikea redesigned how your home looks. Now it’s reimagining how it smells

15 Oct 2020

Ikea’s new line of candles aims to evoke nostalgia and memories of your childhood home.

The first scent I remember is my father’s. As a small child, I would embrace him when he came home from the office and nuzzle into his tweed blazer, which smelled faintly of leather, tobacco, and an earthiness that’s hard to put into words. To me, this smell will forever be associated with home. I sometimes wonder what scent memories my 4-year-old daughter is forming right now.

Read the full article here.
This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

Covid-19 – Johns Hopkins University

Download brochure

Introduction brochure

What we do, case studies and profiles of some of our amazing team.