Breaking Business News | Breaking business news AM | Breaking Business News PM

Why this former BMW exec is betting big on co-living

16 Oct 2020

Living with strangers might not sound terribly appealing during a pandemic, but Esther Bahne has her eye on life after COVID-19. And it’s all about communal spaces.

When she was relaunching the Mini brand at BMW Group a few years ago, Esther Bahne found that her target market of young urbanites was not particularly interested in cars. This would seem to be a predicament for a global automobile conglomerate, especially one with its roots at the invention of the motorcar. But for Bahne, it opened an entirely new market.

Read the full article here.
This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

Covid-19 – Johns Hopkins University

Download brochure

Introduction brochure

What we do, case studies and profiles of some of our amazing team.