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12 Jul 2025 | 0 comments

Self-deception is the act of denying, minimizing, or rationalizing away information, evidence, or logical arguments that challenge one’s existing beliefs, preferences, or self-image.

Self-deception is the act of denying, minimizing, or rationalizing away information, evidence, or logical arguments that challenge one’s existing beliefs, preferences, or self-image. At its core, self-deception involves convincing oneself of a truth—or the absence of a truth—in such a manner that it conceals uncomfortable self-knowledge. It is a psychological process where individuals deliberately or subconsciously avoid facing facts, often by distorting reality or ignoring disconfirming evidence. This can lead to holding motivated false beliefs that persist even in the presence of contradicting information. Self-deception ranges from conscious rationalizations to unconscious avoidance and forgetting, sometimes involving holding conflicting beliefs—one known to be true but suppressed, and another maintained at the surface.

Key aspects include:

  • Denial of reality: Refusing to acknowledge facts or logic that contradict self-perceptions or desired narratives.
  • Rationalization: Creating justifications or excuses to maintain comfort and stability in one’s worldview.
  • Suppression or avoidance: Keeping threatening truths out of conscious awareness, sometimes relegating them to the unconscious.

Self-deception can act as a defense mechanism for self-protection—shielding individuals from painful truths or threats to self-esteem. However, it is also linked to self-sabotage, as persistent denial of reality impairs judgment, relationships, and effective leadership. Research shows that self-deception is intertwined with memory and social status, and can be influenced by stress or situational pressures.


Daniel Goleman: The Strategist of Self-Deception

Daniel Goleman is widely recognized as a pivotal theorist in the study of self-deception, particularly through his influential book “Vital Lies, Simple Truths: The Psychology of Self-Deception.” Goleman, an American psychologist, author, and science journalist, gained international acclaim for his work on emotional intelligence but has made significant contributions to understanding how humans deceive themselves.

Biography:

  • Goleman earned his Ph.D. in psychology from Harvard, where he researched consciousness, emotion, and behavioral science.
  • As a science writer for The New York Times specializing in psychology and brain sciences, he brought complex psychological concepts to a broad audience.

Relationship to the Term:

  • In “Vital Lies, Simple Truths” (first published in 1985), Goleman explores the mechanisms and evolutionary roots of self-deception.
  • He argues that self-deception is not merely a personal failing but a pervasive aspect of the human mind, shaped by both individual psychology and social context.
  • Goleman details how self-deception operates at multiple levels—from individuals to organizations and cultures—often serving to reduce psychological distress but ultimately compromising awareness and effectiveness.

Goleman’s approach integrates insights from psychology, neuroscience, and social dynamics, illustrating how self-deception functions as both a protective strategy and a barrier to growth. His work remains foundational in understanding why people—and leaders especially—sometimes fail to see or admit critical truths, and how confronting self-deception is vital for personal development and organizational health.

By framing self-deception as a universal, adaptive, yet ultimately limiting human tendency, Goleman’s scholarship provides a strategic lens for advisors, leaders, and individuals seeking self-awareness and more effective decision-making.

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