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Term: After-sales Support

20 Aug 2015

DEFINITION of ‘After-sales Support’
After-sales support, sometimes called after-sales service, is any service provided after a customer has purchased a product. After-sales support can include warranties and guarantees and can be used as a marketing strategy for companies. Some customers might seek out a company’s products based on its after-sales service, for example, Best Buy’s (BBY) Geek Squad or Apple’s (AAPL) Apple Care.

Good after-sales support can result in positive word-of-mouth for the company, as well as increased loyalty and repeat business. Some examples of after-sales support include companies helping with the installation process, maintaining products through free or discounted service (free oil changes with purchase of a new car), having a clear exchange and return policy and providing a customer service number.

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