“We could get into some form of transportation,” James Dyson says in an exclusive interview with Fast Company.
In late 2019, Dyson pulled the plug on its most ambitious project ever: an electric car that the tech company built from the ground up. The car itself was reported to have been largely completed; everything from the drivetrain to the windshield wiper motors were powered by Dyson technology. Four years in the making, the project had $2.5 billion in promised investments from James Dyson himself.
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