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James Dyson’s electric car failed. But he’s not giving up on transportation

12 Mar 2020

“We could get into some form of transportation,” James Dyson says in an exclusive interview with Fast Company.

In late 2019, Dyson pulled the plug on its most ambitious project ever: an electric car that the tech company built from the ground up. The car itself was reported to have been largely completed; everything from the drivetrain to the windshield wiper motors were powered by Dyson technology. Four years in the making, the project had $2.5 billion in promised investments from James Dyson himself.

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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