In America’s Hottest Brands, Ad Age chronicles 20 brands that are having a moment. Our list includes Chewy, which is taking advantage of the rise in pet adoptions, and Michael Jordan, who is newly relevant 17 years after he stepped off the court, thanks in part to ESPN’s documentary that arrived while all pro sports were on hiatus. Bored consumers stuck at home turned to games including Nintendo’s Animal Crossing and hungered for wacky entertainment like “Tiger King.” Services including Tock and Instacart pivoted to address new demand and remain relevant when the dust settles.
Read the full article here.
This content was originally published by Ad Age Staff. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Ad Age Staff